Website With Applications – Hartford Technology Rentals

Industry: Business Services (B2B)
Solution: Website With Applications

Hartford Logo
Hartford Technology Rental was founded in 1991. It offers a wide range of rental solutions nationwide, from scanners to projectors, from desktops to laptops, offering expertise and extensive support services. Hartford Technology Rentals is “not just equipment.” Hartford Technology Rental is dedicated to customer service. The combined years of experience accumulated by its expert staff is over eighty. Its core business values are Integrity, Service Excellence, Teamwork, Innovation, and Economic Value.

Challenge Challenge - Mountain without Flag

The company’s website needed an updated look. The company was interested in beginning to blog and eager to take advantage of modern social networking. One of its top priorities in the redesign was Search Engine Optimization.

Solution Solution - Mountain with Flag

The website gives the company a fresh presence on the web. With only a glance at the home page, visitors are immediately aware of the wide array of equipment available. The content management system allows Hartford staff to easily update the site themselves. The system will serve the company’s future needs and contribute to its growth and expansion by improving its website presence in the areas of navigability, search engine friendliness, and marketing effectiveness.
The newly re-designed website gives the company a bright, open look and a state of the art presence on the web. The home page is optimized for conversion with easy navigation and inviting links.
Ongoing efforts in the SEO campaign will address the ever changing need to produce content that is both useful and compelling, while continuing to publicize and network the new site.
Content Management
The website is built on a content management system platform. This enables the company to keep the website content up to date without requiring outside professional assistance. This user friendly and cost saving feature paves the way for timely updates since both administrators and contributors are able to easily maintain the content.

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