Major brands have been using chatbots as part of their marketing strategy for a few years already and it’s paying off. Chatbots are the latest in custom software, but it isn’t a trend, it’s here to stay in one form or another. Chatbots are on the rise as a new voice in consumer communications. You see these bots all the time in that little box in the lower corner of a website that tries to engage with you. It introduces itself as Dana and asks, “how can I help you today?” but there is no Dana, only a chatbot. You are having a semi-conversation with a computer program that is responding to your words thanks to advances in Natural Language Processing and Artificial Intelligence. We will outline seven reasons your business needs a chatbot development to stay ahead of the competition.
If you are using too many people and resources on backend support, chatbots are a way out. Use bots to automate boring and mundane tasks your employees loathe. Free them up to do interesting and challenging work.
Selling to Younger Generations
As a group, Millennials and Gen Zers prefer live chat over speaking on the phone. They love texting and chatting versus speaking to customer support. Using chatbots as a part of your customer service will be a smart investment for the future.
Ramp up Operations
A live person can only speak to one person at a time and can only manage 3 simultaneous live chats at once. That’s a severely limited call volume capability. Chatbots have no limit, never get tired and don’t take breaks.
Handling Customer FAQs
If you get a lot of the same type of calls and questions day after day, chatbots can take the lead for your customer support team. They can answer those questions or screen them before punting them on to a live agent.
Finding the Right Service or Product
Chatbots can be programmed to assist customers in finding the product or service they are looking for. If a new customer isn’t familiar with your products they can be quickly overwhelmed. If this was brick and mortar, they could ask a sales associate, but they are on a website and chatbots can point them in the right direction.
You are International
Doing business all over the world in 30 different countries? Chatbots allow your customers to contact you 24/7/365. You’ll never miss a chance to engage customers and they’ll never feel ignored by you.
Engage Customers Across Multiple Platforms
If you want to sell a new product or get a review on existing products, send a bot. Send a chatbot to a potential customer and see if your product is right for them. The engagement is more interactive and exciting and could generate a qualified lead for you.